RELEASE: May 31, 2008 CONTACT: Stefan Lonce
(914) 629-4580 .


CROTON-ON-HUDSON, NY - "It's now up to Governor Mark Sanford to decide whether South Carolina should issue the I BELIEVE special license plate, which would apparently be the first American license plate with explicitly religious images, and will probably get the state sued," said Stefan Lonce, the author of the forthcoming book, LCNS2ROM - LICENSE TO ROAM: VANITY LICENSE PLATES AND THE GR8 STORIES THEY TELL. LCNS2ROM examines the vanity and specialty license plate phenomenon.

Governor Sanford has until June 4, 2008 to decide whether to sign or veto the I BELIEVE plate bill, S. 1329.

In an op-ed piece posted on today, Lonce wrote, "I respect the strongly held beliefs of the I BELIEVE plate sponsors.. Governor Sanford is famously frugal with taxpayer dollars, and should consider that the I BELIEVE plate would raise no revenue, but would cost the state to defend in court. License plates reflect our values, and our politics."

The SC General Assembly's budget cut spending across the board, to close a deficit estimated to be $180 million in a $7.1 billion state budget. On Wednesday, Governor Sanford vetoed $72 million from the General Assembly's budget, stating, "the budget is fundamentally flawed, because it maintains a higher level of spending than the state can afford."

Also on Wednesday, the House sustained Governor Sanford's veto of a 50 cent-per-pack increase in the cigarette tax, which would have funded increased health insurance tax credits for low-income South Carolinians.

The American Jewish Congress has sent a letter to Gov. Sanford urging him to veto the I BELIEVE plate, asserting that the plate would be unconstitutional. The ACLU has not issued any statement on the SC I BELIEVE plate.

Special license plates are no stranger to the courtroom. The U.S. Court of Appeals for the Fourth Circuit, in Planned Parenthood of South Carolina v. Rose, enjoined SC from issuing the CHOOSE LIFE special plate, which has a pro-life, anti-abortion, message.

"The Supreme Court has held that the First Amendment applies to license plates. It's obvious that the I BELIEVE plate could be even more controversial than the CHOOSE LIFE plate, and it's a sure bet that SC would be sued if it issues the I BELIEVE plate," Lonce said.

Advocates of the CHOOSE LIFE plate have announced another attempt to have SC issue it, this time by petitioning the SC DMV to issue the plate, instead of having the General Assembly authorize it. In SC, organizations can petition the DMV to issue a special license plate if they provide 400 applications for the plate, or pay $4,000. Choose Life, Inc., which sponsors the CHOOSE LIFE plates, issued by 17 states, claims to have raised $8.6 million from plate sales.

SC currently issues college, NASCAR, and other special license plates, including plates for such causes as organ donations. Organizations typically sponsor special license plates, and usually receive some of the extra fees that motorists pay for most special plates. No organization sponsored the SC I BELIEVE plate, and there will be no additional fee for the plate.

In most states, special license plates can be vanitized with messages created by the motorists, but not in SC. Standard SC plates can be vanitized with messages created by motorists of up to seven characters, for a $30 fee. According to the American Association of Motor Vehicle Administrators-LCNS2ROM Vanity License Plates Survey, SC has 45,214 vanitized motor vehicles (representing 1.35 % of registered motor vehicles). The complete Survey results are at


Print This Page



© 2009 LCNS2ROM, INC.